FerratumBank is a global mobile bank and a subsidiary of Ferratum Group.
From concept to launch, I developed a brand identity and tone-of-voice through web page copy, onboarding content for web and mobile apps, and produced content for the mobile bank app.
I also produced customer communications, like this welcome letter.
MOBILE APP ONBOARDING USER FLOW
UX optimised content designed to retain customers through a long registration process, and to cut drop-off numbers