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Hatched was the UK's longest-running online estate agency, operating for over 12 years. It was bought by Connells Group in 2015 and closed in September 2018 due to market conditions and internal restructuring.

For the last six months of business, Hatched marketing activity was brought in-house to my department. I produced all-new content for landing pages, campaigns, staff bios, and weekly blogs.

I also worked on campaign concepts, interviewed customers to create case studies and success stories, and developed the Hatched style guide with a more accessible tone-of-voice.

Direct mail campaigns.

Digital sales aid

iPad presentation as part of the customer 'sales pitch'

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Weekly blogs targeting SEO keywords to support campaign messaging.


...This is where I learned to back everything up. isn't around anymore, and the Internet Archive only saved one post – I wrote dozens! 


Here's the one survivor, and some more below in document form. 


Click the arrows below for more blogs in their original documents


How much does it cost to sell a house?

Property prices worldwide

Halfway into 2018: How the property market is doing

The Swindon estate agent who goes the extra mile

What are the benefits of an open house event?

How floor plans help sell your house

How to use summer to help sell your house

How to get your house ready for a valuation



Pros vs cons of online estate agencies

Keep the cost of moving down

Localised SEO.

When Hatched marketing was brought in-house the strategy was to replace paid advertising with organic SEO. I produced regional landing pages targeting key areas.


Click to view.

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