Hatched was the UK's longest-running online estate agency, operating for over 12 years. It was bought by Connells Group in 2015 and closed in September 2018 due to market conditions and internal restructuring.
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For the last six months of business, Hatched marketing activity was brought in-house to my department. I produced all-new content for landing pages, campaigns, staff bios, and weekly blogs.
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I also worked on campaign concepts, interviewed customers to create case studies and success stories, and developed the Hatched style guide with a more accessible tone-of-voice.
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Direct mail campaigns.
Weekly blogs targeting SEO keywords to support campaign messaging.
...This is where I learned to back everything up. hatched.co.uk isn't around anymore, and the Internet Archive only saved one post – I wrote dozens!
Here's the one survivor, and some more below in document form.
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Click the arrows below for more blogs in their original documents
Blogs.
How much does it cost to sell a house?
Property prices worldwide
Halfway into 2018: How the property market is doing
The Swindon estate agent who goes the extra mile
What are the benefits of an open house event?
How floor plans help sell your house
How to use summer to help sell your house
How to get your house ready for a valuation
EPCs
explained
Pros vs cons of online estate agencies
Keep the cost of moving down
Localised SEO.
When Hatched marketing was brought in-house the strategy was to replace paid advertising with organic SEO. I produced regional landing pages targeting key areas.
Click to view.
