Work Experience

2014 - 2017

SENIOR COPYWRITER & INFORMATION MANAGER 
Ferratum Group
 

  • Specialising in financial, banking and lending content

  • Creating content across four diverse business branches, developing a

  • distinct tone of voice for each

  • Driving a unified, multi-format content strategy including:

    • Web content – including consideration for SEO and metadata

    • Email, direct mail and brochure content

    • Shareholder reports

    • Consumer blogs and advertising

    • Press releases

    • UX content for mobile apps and customer onboarding

  •  Proofreading and editing copy produced by multiple departments globally,and arranged translations with external partners

2013 - 2014

COPYWRITER
Freelance

  • Working with clients on existing projects and developing new campaigns. Created web content to boost organic traffic and developed PR campaigns to generate brand awareness for clients.

  • Produced engaging tech news articles for SoMobile

  • Renewed brand identity and developed PR and email marketing campaigns for ItalFresh

2013

COPYWRITER
Ultracell
​

  • Creating marketing, technical and corporate literature for both B2B and B2C

  • Collaborating with UX and Design teams to produce high-end technical
    manuals, product data sheets and POS material

  • Working with PR and Marketing teams to develop forward-thinking SEO and marketing campaigns, in-line with current media trends

  • Managing business web presence through blogs and social media

  • Maintaining and curating a database of technical specifications, artwork proofs, and image library, for all business brand development

MANAGING EDITOR
Community Focus Magazine

 

  • Responsible for the planning and production of a nationwide quarterly magazine, with a circulation of 8,000 and a readership of 22,000

  • Overseeing the complete production cycle, ensuring the delivery of all print and digital products on time and to budget

  • Management of a small team, ensuring content was well-researched, engaging and relevant to the readership. Also performed, editing and content creation tasks

  • Identifying marketing opportunities including print, online and social networking initiatives while researching target demographics

2012

2008 - 2012

MARKETING & EVENTS CO-ORDINATOR
One Fell Swoop Ltd

  • Retained for projects involving PR, copywriting, market research, events coordination.

  • Working with a broad range of client campaigns on-and-offline, including:

  • Market research and content production for the award-winning charity, CALM

  • Press office and PR support for the SoundCity music festival

  • Festival Fundraising Coordinator for Africa Oyé music festival, including the recruitment, training and management of the fundraising team, alongside my duties as on-site press liaison officer and events coordinator

Education

2008 / BA JOURNALISM

University of Sunderland

With additional models in Design, Media Law & Radio Production

2005 / PHOTOGRAPHY

City of Liverpool College

One-year City&Guilds covering Film & Digital Photography

2004 / ALEVELs

St Francis Xaviers College

4 grades A - C

2002 / GCSEs

St Francis Xaviers College

12 Grades A - C